Today, starting an investing journey or having systematic investment plans (SIPs) is more than a privilege. Back in the 2000s mutual funds were there, but their accessibility and availability was limited. Ways of wealth creation with SIPs existed, but the guidance was limited. Let us tell you the story why our grandfathers could not leave us enormous wealth.

Opening a DEMAT account or investing in mutual funds was a tough and tiring process. Visiting a mutual fund office, bank or distributor, filling out physical forms, attaching documents and even small errors could delay the process.

Most investors relied heavily on local financial advisors and other agents for fund selection, form filing and submission. Starting a SIP was not instant, investors had to provide bank mandates and wait for approvals, whereas portfolio tracking was not real-time.

Then came the wave of tech-based investing revolution which made today’s investing journeys— a privilege, with no paper-based process, easy investment with auto-pays, portfolio tracking and experts’ support available on fingertips.

The Next Challenge

Unlike our grandfathers and parents, where options and sources were limited, now we are bombarded with thousands of investing ideas and methodology.

Beginning your investment journey is both thrilling and intimidating. You open a mutual fund platform and see countless funds—large-cap, mid-cap, hybrid, debt, flexi-cap—and suddenly, it feels like an alien world.

We've all experienced thinking that investing into multiple funds meant being diversified. However, it leads to average returns, mental fatigue and confusion. That's when you understand, investing mustn't feel like speculation.

That’s precisely what MINTIT intends to solve with personalizing investing. MINTIT, India’s dedicated tech-based Mutual Fund Platform, caters to your personalized goals and accompanies you to achieve your financial milestones.

Depending on your risk profile, the tech-based MINTIT platform precisely suggests tailored investing plans to achieve your goals through best suited mutual funds.

Ctrl + C Does Not Work In Investing

We often get fascinated by other’s way of investing, their portfolios, their goals and investing size. But your goals, your income, and your risk appetite aren’t the same as theirs. Someone saving for their wedding in two years can’t follow the same plan as someone saving for retirement in twenty.

One wants liquidity and short-term stability, while the other needs long-term growth and compounding magic. That’s why a personalized plan matters which MINTIT offers. Because in investing, your “why” shapes your “how.”

Your Goals Are Personal

India’s financial landscape is changing rapidly. A report by Association of Mutual Funds of India (AMFI) highlights that the numbers of SIPs accounts registered reached 6.8 crore in FY25. It reflects the growing awareness of systematic, disciplined investing. However, our grandfather lacked access, we lacked clarity. For instance:

• Home Ownership: A recent survey by Knight Frank India found that nearly 70% of millennials still aspire to buy their first home.
• Weddings: The Indian wedding industry was valued at Rs 10.8 lakh crore in 2024, making it one of the biggest personal milestones people plan financially.
• Retirement: An HSBC Global Survey revealed that only 33% of Indians feel financially prepared for retirement, despite a rising lifestyle expectancy of 70+ years.

With MINTIT’s goal-based investing, you can map these milestones, assign timelines and track progress. The investing journey does not have to be boring but full of enthusiasm while ensuring your SIPs are aligned with what truly matters to you.

MINTIT Understands Your Goals

The moment you start your journey on our app, MINTIT tries to know you - just like a trusted advisor would.

• MINTIT analyses your age, income, risk appetite, time horizon, your existing savings and investment size.
• Then, MINTIT helps you choose your goals such as vacation, first car, early retirement or down payment for your house.
• Once you set your goal and expected returns, it recommends a smartly curated set of mutual funds that fit your timeline, comfort zone and SIP size.

No more endless fund lists. No more random diversification. Just a clear, realistic plan that fits you perfectly.

Your goals are personal, your investments should be too. To learn more, download the “Personal Investment Starter Kit" - a simple guide to build your first investment plan.

SIP, Lumpsum, or Both: Personalization Matters

Not everyone wants to invest the same way. Some prefer regular SIPs; others have lump-sum savings waiting to grow or some want the combination of both.

MINTIT personalizes both whether it’s investing Rs 1,00,000 once or Rs 2,000 every month.

You can even combine them. Invest your lump sum now and continue with SIPs, MINTIT will guide you on how to balance both effectively. Because personalization isn’t about rules, it’s about options that work for you.

Three journeys, three examples:

See how different each plan is? That’s what personalisation means - no copy-paste investments, just custom journeys.

Whether you’re saving for your dream vacation or your dream home, we make sure your path is simple, clear, and personalised. Sign up to MINTIT now and start your mutual funds investment journey under professional guidance.

Stop Thinking. Start SIPing.